Digital Card Expired

My vision is to be part of transforming the fashion industry and to create meaningful growth, and my passion for leadership has followed me for as long as I can remember. H&M Group allows me to be true to my vision, to get to know a network of extraordinary people and be part of a culture that aligns with my own values. I’m proud to work for a company that has a genuine ambition to be a positive force in our industry.

In 1997 I joined H&M as a Business Controller in the buying office, and later became a Section Manager working with assortment planning and purchasing. Moving to Bangladesh in 2006 was a game changer to me. I was working as H&M’s HR Manager at the Production Office in Dhaka and saw with my own eyes how we can have a positive impact through our operations in the country. After two years in Dhaka, me and my family continued to Hong Kong where we stayed for two and a half years. I was working as the Supply Chain Manager for lingerie in Far East Asia region.

In 2010 I got offered to work with sustainability in the head office in Stockholm.
I started as Head of Sustainability and was lucky to work with a very experienced team. We were able to launch several groundbreaking initiatives, and more importantly we continued the journey of integrating sustainability into the business.

After five years in the role I moved back to Hong Kong in 2015, and assumed the position as Head of Production, being responsible for the H&M Group´s sourcing and purchasing globally. This was an incredible experience for me, again working with a fantastic team in a challenging environment.
Three and a half years later, I was approached to become COO of the H&M Group. I was excited to develop my leadership skills and to improve my understanding of the overall operational part of our business.

In January 2020, I got the amazing opportunity to take on the position as the CEO of the H&M Group.
My vision to be part of transforming the fashion industry is clearer now than ever before. Together with my colleagues, we have set the direction and are on a transformation journey to create meaningful growth.